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The Marketing course is designed for the marketing executive, marketing coordinator, marketing assistant or any individuals who are working in sales and marketing or wanted to build their career in the field of marketing. This marketing course covers different marketing techniques to succeed in a competitive market. This course describes all the marketing fundamentals, marketing mix, marketing techniques, different marketing approaches, customer communication techniques and much more. 

Marketing is an essential element in the field of business. Good marketing techniques can lift the company towards success. Being able to formulate marketing strategies, marketing policies, and follow different marketing approaches in the business is more than essential for business owners or for the individuals who work in the sales and marketing department. 

By the end of this course, you will be able to formulate marketing strategies for your business or for the companies you are working for. You will learn the basics of marketing and different marketing tactics that will help you stand out in the competitive market. 

Key Features of the Marketing Course

Our trusted, high quality and affordable Marketing course trains individuals to become experts in their field.

• Accredited by CPD
• Instant e-certificate and hard copy dispatch by next working day
• Fully online, interactive course with audio voiceover
• Developed by qualified professionals in the field

• Discounts on bulk purchases
• Self-paced learning and laptop, tablet, smartphone-friendly
• Complies with The Health and Safety (First-Aid) Regulations 1981
• 24/7 Learning Assistance

Sneak Peek

Who should take the course

• Marketing executive, 
• Marketing coordinator, 
• Marketing assistant
• Any individual who wish to brush up marketing skills

Certification

Once you’ve successfully completed your course, you will immediately be sent a digital certificate. Also, you can have your printed certificate delivered by post (shipping cost £3.99). All of our courses are fully accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field. Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.

Learning Outcomes

By the end of the course, learners will be able to:

• Understand the key concepts of marketing
• Explore common marketing mistakes and ways to avoid them
• Learn the effective ways of customer communication
• Learn how to formulate marketing strategies, goals and objectives.
• Explore different types of marketing and how to implement them
• Learn how to build marketing funnel

Accreditation

All of our courses, including this Marketing course, are fully accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field.

Assessment

At the end of the course, there will be an online assessment, which you will need to pass to complete the course. Answers are marked instantly and automatically, allowing you to know straight away whether you have passed. If you haven’t, there’s no limit on the number of times you can take the final exam. All this is included in the one-time fee you paid for the course itself.

Course Curriculum

The detailed curriculum outline of our Marketing course is as follows:

Module One: What is Marketing?

In module one you will learn the definition of marketing, its common misconceptions and common understanding of product, service and customer need. 

Module Two: Common Marketing Types (I)

Module Two describes the different types of marketing available in the market. In this module you will learn key concepts and strategies of direct marketing, active marketing incoming marketing and outgoing marketing. 

Module Three: Common Marketing Types (II)

Module three also discusses the different types of marketing available in the market. In this module you will be introduced with Guerrilla marketing, B2B marketing, B2C marketing and promotional marketing. 

Module Four: The Marketing Mix

Module Four talks about marketing mix. You will get in-depth ideas, strategies and key concepts of  4 marketing mix : product, price , place and promotion. 

Module Five: Communicating the Right Way

In Module Five you will learn the key tactics and concept of successful marketing communication strategies. The module will teach you key strategies of successful marketing pitch, key elements of communication and how to choose the right media for a successful marketing campaign. 

Module Six: Customer Communications

Module Six will take you more deeper in the customer communication techniques. You will learn some of the winning customer communication strategies such as You View point, customer interaction techniques and customer query management techniques.   

Module Seven: Marketing Goals

Module Seven will discuss your marketing goals and objectives. You will get detailed information about marketing goal setting, key techniques of building strong brand, brand loyalty concepts and techniques, impact of repeat purchase and key strategies to inform and educate your customers. 

Module Eight: The Marketing Funnel

Module Eight will introduce you to the marketing funnel. You will get a detailed understanding of the AIDA model, their best practices and key strategies. 

Module Nine: Marketing Mistakes (I)

Module Nine will discuss common marketing mistakes. You will learn the cons of not having USP, the impact of cross cultural and the impact of not building relationships with the customer. 

Module Ten: Marketing Mistakes (II)

Module Ten also teaches you the common marketing mistakes. You will get ideas on common marketing plan mistakes, common targeting mistakes, impact bad customer service and experience on your business. You will learn the key tactics of overcoming these mistakes and key techniques to establish a solid marketing plan.