Digital Marketing (Brand awarness,Copywriting, Google Adwords, Video Marketing) course teaches you everything on the topic thoroughly from scratch so you can achieve a professional certificate for free to showcase your achievement in professional life. This Digital Marketing (Brand awarness,Copywriting, Google Adwords, Video Marketing) course is a comprehensive, instructor-guided course, designed to provide a detailed understanding of the nature of the related sector and your key roles within it.

To become successful in your profession, you must have a specific set of skills to succeed in today’s competitive world. In this in-depth training course, you will develop the most in-demand skills to kickstart your career, as well as upgrade your existing knowledge & skills.

The training materials of this course are available online for you to learn at your own pace and fast-track your career with ease.

Key Features of the Digital Marketing (Brand awarness,Copywriting, Google Adwords, Video Marketing) Course :

Our trusted, high quality and affordable Digital Marketing (Brand awarness,Copywriting, Google Adwords, Video Marketing) course trains individuals to become experts in their field.

• Accredited by CPD
• Instant e-certificate and hard copy dispatch by next working day
• Fully online, interactive course with audio voiceover
• Developed by qualified professionals

• Self-paced learning and laptop, tablet, smartphone-friendly
• 24/7 Learning Assistance
• Discounts on bulk purchases

Sneak Peek

Who should take the course

Anyone with a knack for learning new skills can take this Digital Marketing (Brand awarness,Copywriting, Google Adwords, Video Marketing) course. While this comprehensive training is popular for preparing people for job opportunities in the relevant fields, it also helps to advance your career for promotions.

Accreditation

All of our courses, including this Digital Marketing (Brand awarness,Copywriting, Google Adwords, Video Marketing) course, are fully accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field.

Certification

Once you’ve successfully completed your Digital Marketing (Brand awarness,Copywriting, Google Adwords, Video Marketing) course, you will immediately be sent a digital certificate. Also, you can have your printed certificate delivered by post (shipping cost £3.99). Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.

Learning Outcomes

By the end of the course, learners will be able to:

• Develop a winning digital marketing strategy to drive online traffic
• Define target audience and unique selling proposition
• Create and publish a professional-looking website or blog on WordPress
• Optimise a website or webpages to make them SEO-friendly
• Utilise a range of free branding tools and build proficiency in Photoshop
• Use email and video marketing effectively to engage the target audience
• Incorporate links into website content correctly and effectively
• Analyse website and web page performance in Google Analytics
• Demonstrate knowledge of the 10 commandments of copywriting
• Write better headlines, construct quality articles and use keywords effectively

Course Curriculum

Module 01: Introduction

In this introductory module, we will learn why digital marketing is so important and how it is used to drive business online. It provides essential information on how to create a winning digital marketing strategy in just 10 minutes.

Module 02: Define Your Business & Target Audience

In module two, we will learn how to define our target audience and unique selling proposition. It includes a number of case studies about brand positioning and brand personality. 

Module 03: Brand Identity

In module three, we will be introduced to some key free branding tools that can be utilised to build a brand identity online. It also provides basic Photoshop training, with step-by-step guidance.

Module 04: Websites

Module four includes tips on how to build and optimise a website or blog, from how to choose a domain name to beginner’s training on how to navigate WordPress. It also includes a section on YouTube video marketing, SEO-optimisation and link-redirects

Module 05: Email Marketing

In module five, we will familiarise with the email marketing funnel, exploring a range of email marketing tools. It includes important information on how to use analytics to improve email performance, as well as how to segment and track your subscribers.

Module 06: Copywriting, Blogging & SEO

In module six, we will learn the fundamentals of copywriting, covering the 10 commandments of copywriting. It includes expert tips on how to write better headlines and quality articles, implement keywords and write sales-focused content to engage your target audience.

Module 07: YouTube

In module seven, we will learn some techniques and strategies for marketing on Youtube, from how to set up a YouTube channel to uploading videos, writing title tags and SEO descriptions.

Module 08: Video Marketing

In module eight, we will learn all about video marketing and what makes a great video, with tips on how to structure a video that sells. It includes guidance on how to use video marketing tools, as well as tips for marketing on smartphones and cameras.

Module 09: Facebook Groups (Social Media Marketing)

In module nine, we will learn how to create a Facebook group, with step-by-step guidance on how to schedule posts, set up live videos and gain many members in just a short space of time.

Module 10: Facebook Pages (Social Media Marketing)

In module ten, we will learn how to create a Facebook business page, utilising apps to increase fan engagement, with tips on how to monetise a Facebook business page.

Module 11: Facebook Ads (Social Media Marketing)

In module eleven, we will familiarise with Facebook Ads Manager, learning how to create ads, boost posts and analyse the performance of each ad. It also includes tips on how to get your ads approved by Facebook.

Module 12: Facebook Retargeting (Social Media Marketing)

In module twelve, we will learn how Facebook retargeting works and why it is important. It covers key topics such as creating a Facebook pixel, installing the pixel in WordPress, and creating optimised Facebook ads with the pixel.

Module 13: Facebook For Local Business (Social Media Marketing)

In module thirteen, we will deepen our knowledge of how Facebook can drive local business, taking a look at how to create a local business ad. 

Module 14: Google Adwords

In module fourteen, we will learn about the benefits of Google AdWords and how they are used. It provides step-by-step guidance on how to set up an AdWords account, utilise the right keywords, and create a Google Adwords search campaign.

Module 15: Twitter (Social Media Marketing)

In module fifteen, we will explore the fundamentals of Twitter marketing, from choosing the perfect handle (Twitter username) to writing an optimised bio. It also provides a useful guideline on how to use hashtags effectively and advertise on Twitter.

Module 16: Instagram (Social Media Marketing)

In module sixteen, we will learn how to build a killer Instagram profile and create an Instagram ad. There is also guidance on mistakes to avoid and how to use Instagram Live and Stories effectively.

Module 17: Pinterest (Social Media Marketing)

In module seventeen, we will learn how to build a killer Pinterest profile and create an Pinterest ad. There is also guidance on mistakes to avoid and how to use Pinterest Live and Stories effectively.

Module 18: LinkedIn (Social Media Marketing)

In module eighteen, we will explore LinkedIn for business growth, with tips on how to create shareable content, connect your website to your LinkedIn account, and create a sponsored content ad.

Module 19: Periscope (Social Media Marketing)

In module Module, we will explore Periscope for business growth, with tips on how to create shareable content, connect your website to your Periscope account, and create a sponsored content ad.

Module 20: Social Media Live Streaming

In module twenty, we will learn how to master social media live streaming, with an overview of the basic equipment required, and tips on how to plan a live stream session. It also provides beginners training on OBS software.

Module 21: Podcasting

In module twenty one, we will how to create a podcast and submit it to iTunes, with an overview of the tools required to get started.

Module 22: Quora

In module twenty-two, we will learn how Quora works and how it can benefit businesses online. It also provides guidance on how to find, edit and optimise your Quora answers to attract a larger audience.

Module 23: Google Analytics

In module twenty-three, we will gain expertise in Google Analytics, discovering how to monitor web page performance and analyse user behaviour to see how visitors are making use of specific web pages.

Module 24: Google Plus (Social Media Marketing)

In this closing module, we will learn how to set up a Google Plus account and page, with guidance on how to add a cover image, provide contact information, insert links to websites and social platforms, and much more.